“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public.” Increasing the value of your partnerships on the world’s stage. Each and every brand or business requires a plan. Through research and communication of our clients business and needs, we learn to understand their process, recognize areas of potential and correct failed ideas. We learn how to interact with clients and their competitors. Once we have the knowledge required we can develop a strong and realistic plan that not only services your current status but builds and expands into tomorrow and beyond. Public Relations is one of the most strategic tools a company can utilize to communicate with its key audiences – customers, future potential customers, investors, employees and beyond. Illumination Creative Group provides a full range of communications services, from strategy and message development to implementation.