What Are #Hashtags ?
Curious about Hashtags?
I was recently explaining the world of #hashtags to a client and decided that others may have the same curiosity over what they actually are, when to use them and why bother. . .
#Hashtags; They are a way to share a conversation with otherwise strangers within the social media world. If you are posting something online (Facebook, Twitter, Instagram, Pinterest) you can include a hashtag (#) to your post which then links any and all conversations and images regarding the same subject together.
For example if somebody posted on Twitter “I just met with Sarah at Illumination Advertising, Now I have the best #MarketingTeam around. Amazing!” I can then go to the search bar (just like Facebook or Instagram has) and type in #MarketingTeam and I get page after page of results with the same tag.
You can make ANY tag you want, make it up as you go. However there are a few rules. No spaces. A space breaks the tag (up to that point) so #MarketingTeam written as #Marketing Team would really only be the term #Marketing since the space cut it off from the whole hashtag.
Even if your hashtag contains multiple words, group them all together. If you want to differentiate between words, use capitals instead such as (#MarketingTeam). Uppercase letters will not alter your search results, so searching for #MarketingTeam will yield the same exact results as searching #marketingteam
Numbers are just fine too, so tweeting about #WorldCup2014 is all good. However, . you can’t use all numbers only. Hashtags are not friendly to punctuation, so you can’t use commas, periods, exclamation points, question marks and apostrophes. Also any other special characters.
If you want to be part of a bigger picture, have clients involved in your business or event shared to the rest of the community or world, then often simplicity is good. For example, I have a client www.StPeteHistoryWalkingTours.com whom are new to the world of Hashtags. One specific use for them is to hand out a card post walk and let people know, “hey tag your images from the walk with a #” but there comes the dilemma. . . .what to use. Their website and name is long, so that might be too much to ask, #StPeteHistoryWalkingTour and using just a general #WalkingTour would also include other tours, and we don’t really want that. . . . so maybe something short and sweet #SPHWT would be good. Just a note. . . always check the hashtag isn’t being used elsewhere for something unrelated and something you don’t want to be associated with.
If you need any help with setting up your own marketing campaign or social media awareness. . . just let us know and we will be able to assist you achieve your new goals.