Category Archives: Social Media


Public Relations

by Sarah Stone


Public Relations - Illumination Advertising

Each and every brand or business requires a​ strategic ​plan. Through research and communication of our clients needs, we learn to understand their process, recognize areas of potential and correct failed ideas.

We learn how to interact with clients and their competitors. Once we have the knowledge required we can develop a strong and realistic plan that not only services your current status but builds and expands into tomorrow and beyond.

Public relations programs are strategically designed ​here at ​Illumination Advertising​,​ to meet the​ ​very​ ​specific objectives of each individual client and ​very ​often include a variety of effective tactical communication tools aimed at specific target markets.

​PR is one of the most ​critical tools a company can utilize to communicate with its key audiences – customers, future potential customers, investors, employees and beyond. Illumination Advertising provides a full range of communications services, from strategy and message development to implementation.

An effective media & public relations ​plan can not only help achieve your business objectives, it can help build and enhance your reputation for the long-term.
One of the key factors in effective communication is maintaining an awareness of other ​social ​messages competing for the attention of ​your clients. This ‘intelligence’ is also critical in identifying emerging issues and developing a communication strategy to manage the risks before they effect the reputation of an organization.


Strategic ​Plan  | Research and Communication | Competition | ​Objectives | Implementation


Here are some of the additional services we provide at Illumination Advertising : Services



Social Media Marketing Packages

by Sarah Stone

Illumination Advertising Social Media Marketing

Social Media Marketing Packages

Social media is necessary to build your brand and your credibility. It is a great way to interact and build relationships with clients and prospective clients. Like any business tool, you need to know what you want to accomplish, how much time it will take, how you will build your network and what to expect from your efforts.

Promotion of your business through social media includes; set up of profiles as needed, management and monitoring of accounts and keywords, engagement posting and interaction, creation of editorial calendars and monthly activity reports (if desired). We will review your current use and marketing plan, create a strategy plan and execute.

Social media isn’t ALWAYS supposed to sell, it can be an influence while increasing your brand and product visibility. Social media marketing increases website traffic and builds conversations. You can participate in your own social media marketing on many levels, and communicate with those who are interested in your product or service.  It is a vital tool to use, but it must be maintained, updated and used to it’s fullest capabilities. This means knowing how best to put yourself in the spotlight, how to tag images and stories you are posting, where to add links and how to not over penetrate and loose out all together.

 Social Media Marketing Packages

One of the most current and effective marketing tools is optimizing your content over multiple online systems, coordinating organic search and social marketing activities with public relations, and measuring web presence and performance with customized analytical software. The first step to improving digital marketing results is to understand the emerging trends and techniques used to interact with your clients. Illumination Advertising provides experience, results and knowledge to help your business evolve, build your audience, engage both current and potential clients as well as understand future trends and grow as technology advances. From Social Media Packages, we will create content from scratch, are able to build accounts and maintain your social presence through FacebookTwitterLinkedInGoogle Plus, Pinterest, InstagramYouTubeYelpMerchant CircleYahoo and more. We are a member of Google’s “Engage for Agencies” trained to specialize in Google Adwords, so we can help you become a master in the art of online marketing or let us take your problem and create a working solution.

Social Media Package – Basics 

$225 per month (3 month minimum) 

Basics – This is a introductory media marketing package and is designed for a business, organization, product promotion or an individual, a first step in your social media online marketing. The objective at this level is a social media marketing package is get your business up and running with a basic presence in the social media world and to brand that presence with your identity. 

We will create you a landing page that matches your brand identity and message. Providing you with a foundation on which to build.
Online promotion and basic monthly maintenance of up to the three (3) social sites of your choice – LinkedIn, Facebook and Twitter suggested. Providing online presence along with some graphic design and instruction on how you can update and maintain your page and communicate with your audience. The first month we will make sure you know how and what to do, we will make it as easy as possible to be able to post new stories, add images or product photography.  It’s a matter of setting you up in the right direction.


Social Media Package – Intermediate

$299 per month (3 month minimum) 

Intermediate – Designed for a business, organization, product promotion or an individual who is looking to make on online impact in the social media world. The Intermediate Package offers all the services in the Basic Package but with additional features, assistance and interaction. Our Intermediate Package offers full-service solutions where we assist you with content creation + distribution, audience building + public image relations.  Includes friending and following people, checking and responding to incoming messages and forwarding if necessary. 18 postings/updates on your chosen of social sites.


Social Media Package – Maximum

$495  per month (3 month minimum) )

Maximum – Our comprehensive Social Media Maximum Package is designed for a business, organization, product promotion or an individual looking to firmly establish a large social media presence.  Through this premium package, services provided are Intermediate + our Social Media team will work with your company to manage all aspects of your online social media including Facebook, Twitter, LinkedIn and more.  Social media services inclusive in the Maximum Package include strategic consulting, content creation and distribution, campaign creation, audience building, engagement, 10 posts with related content to targeted (industry specific) fan page walls or groups. 20 postings/updates on your chosen of social sites. 30 posts/updates total

Social Media Package – Custom

This is the most popular option, it allows us to make a social media package that really fits your needs, pick and choose the best services that are applicable to your business or brand and lets run with it.

You  know a little, or even a lot of what it is you want, we can create a custom package that meets your current and expanding needs but allows you to change and evolve as your business and approach changes.  Depending on your location we can make sure you have head shorts of employees, build a company bio, format interactive posts that gain dialogue with clients as well as build an audience that will engage new potential clients regarding the products or items they are interested in.  We also offer a consultation service to discuss direction, make suggestions on your current strategy as well as assist in building a new one for the months or year ahead.


Contact us for details and start the conversation.

Phone: 813.507.9392 or email me at


Twitter. Facebook. Pinterest. LinkedIn. Instagram. Behance. Illumination Advertising,  Clearwater, Florida, Online Marketing Experts, Web Optimization, SEO, Social Media Marketing Packages



by Sarah Stone

Pinterest Logo Pinterest is a visual discovery tool that you can use to find ideas for all your life, business, style, school and more. Inspiration in picture form.

On a professional level I use Pinterest to share my creative work from graphic design, logo design, layout, photography and website designs, it is a simple way to post ideas and themes, color schemes, brands and identity.

On a personal level I can share who I am or what I like, I find these days I get most of my recipes from Pinterest, there is always a good recipe for something delicious looking from a smoothie to a cocktail, a quiche to a curry. Not only food matters which are close to my heart but sharing products I love, places I have been and yoga moves I have yet to attempt. It is a way to gather your life in pictures.

Pinterest Illumination Advertising Design

When it comes to the professional business side of Pinterest, People like to do business with other people they know, like and trust. Creating boards that show who you are is compelling. It offers a personal side to your business which is something I am all for, within reason. I am the person you are choosing to exchange money with, so why not know a little more of who I am?


Just like any social network, Pinterest is meant to be social. Social media gives you an opportunity to get in front of people you might not reach otherwise. You can connect, comment, like and re-pin just as you do on Facebook and Twitter. As you start doing this, you are putting yourself and your business in front of more people.

If you don’t have a Pinterest account, I suggest you take a closer look and start to share the good stuff.




Website Design

by Sarah Stone


Website Design Illumination Advertising Clearwater

Illumination Advertising provides website design for both personal and business clients. From the first​ ​conversation to the final proof and beyond, we’re focused on developing the best possible interface​ ​website​ ​design for each individual. We aesthetically​ ​present content​ ​making your website​ ​both engaging as well as creating a call to action with clean, concise copy, and purpose.

Our websites are designed on a case by case basis, discovering your needs and building a place for clients to frequent, learn, purchase, and desire​ ​your product or service. We build with the knowledge of what​ ​drive​s​ your clients to you, and how search engines will find you building the necessary foundation for generating more traffic to the site. We custom design our site using WordPress, full CMS and optimized with plugins for required functionality. Responsive web design allows us to build sites that provide an optimal viewing experience across a range of devices, from your iPad or smartphone to​ ​a​ ​27” display, allowing easy reading and navigation without​ ​having to​ ​resize, pan,​ ​or​ ​scroll​ ​through a page​.​

We delight in the spark of visual communication + concept as well as the brainstorming process. Using both verbal and visual language to convey meaningful information to the end user or consumer, we work closely to render both advisory and artistic creative services.
Our team will work together with you to find the right approach and direction for the right results. We understand each individual or business has their own objective and goals with often varying financial plans, contributions and time frame. We will create a flawless website that fits your desired needs and imagination.

Located in both Palm Harbor and Clearwater, Florida. We service the Tampa Bay area as well as our clients nationwide. We know that local to you, is not always local to us, so we find the right navigation to make that happen. ​ ​Along with your site we specialize in SEO strategy and Adwords with training from Google Engage.

​Prices starting at $899.00 for a 5 page site​, we are available to discuss a custom quote to match your needs. Illumination Advertising provides website deign, Illumination Advertising provides website deign, website deign

Client Website Design Example:

Before and After Website Design

Before Website DesignIllumination Advertising Website Design After












What Are #Hashtags ?

by Sarah Stone



What Are Hashtags



Curious about Hashtags?


I was recently explaining the world of #hashtags to a client and decided that others may have the same curiosity over what they actually are, when to use them and why bother. . .

#Hashtags; They are a way to share a conversation with otherwise strangers within the social media world. If you are posting something online (Facebook, Twitter, Instagram, Pinterest) you can include a hashtag (#) to your post which then links any and all conversations and images regarding the same subject together.

For example if somebody posted on Twitter “I just met with Sarah at Illumination Advertising, Now I have the best #MarketingTeam around. Amazing!” I can then go to the search bar (just like Facebook or Instagram has) and type in #MarketingTeam and I get page after page of results with the same tag.

You can make ANY tag you want, make it up as you go. However there are a few rules. No spaces. A space breaks the tag (up to that point) so #MarketingTeam written as #Marketing Team would really only be the term #Marketing since the space cut it off from the whole hashtag.
Even if your hashtag contains multiple words, group them all together. If you want to differentiate between words, use capitals instead such as (#MarketingTeam). Uppercase letters will not alter your search results, so searching for #MarketingTeam will yield the same exact results as searching #​​ma​rketing​t​eam

Numbers are ​just fine too​, so tweet​ing​ about #​WorldCup2014 ​is all good. ​However, . you can’t use all numbers only. ​Hashtags are not friendly to punctuation, so you can’t use​ commas, periods, exclamation points, question marks and apostrophes. ​Also any other special characters.

​If you want to be part of a bigger picture, have clients involved in your business or event shared to the rest of the community or world, then often simplicity is good. For example, I have a client whom are new to the world of Hashtags. One specific use for them is to hand out a card post walk and let people know, “hey tag your images from the walk with a #” but there comes the dilemma. . . .what to use. Their website and name is long, so that might be too much to ask, #StPeteHistoryWalkingTour and using just a general #WalkingTour would also include other tours, and we don’t really want that. . . . so maybe something short and sweet #SPHWT would be good. ​Just a note. . . always check the hashtag isn’t being used elsewhere for something unrelated and something you don’t want to be associated with.


If you need any help with setting up your own marketing campaign or social media awareness. . . just let us know and we will be able to assist you achieve your new goals.






H.R. Giger – A Tribute

by Sarah Stone

 Hellish Hybrids and Biochemical Design

H.R. Giger

Hans Rudolf “Ruedi” Giger (/ˈɡɡər/; 5 February 1940 – 12 May 2014) was a Swiss surrealist painter, sculptor and set designer. In honor of his passing, here is a short video representing some of H.R. Giger’s work.  A uniquely creative artist and designer, sculptor and Academy Award winner. A talent and artist exponent of spectacular, often horrific, nightmare-esque art.

His work was always dynamic and deep, from his set of Tarot cards to the Aliens from the same titled movie. It’s Giger who is responsible for the look of the eponymous creature, all slimy sinew, acidic blood and double-jawed fangs.

Giger’s work explored the relationship between the human body and the machine, and he created surrealist images of humans fused with industrial parts, a style he described as “biomechanics”. Giger’s works, often showing macabre scenes of bodies  fused into hellish hybrids, influenced a generation of movie directors, art students and inspired an enduring popularity for “biomechanical” art.

“My paintings seem to make the strongest impression on people who are, well, who are crazy. A good many people think as I do. If they like my work they are creative… or they are crazy,” Giger said in an 1979 interview with Starlog magazine.

He has been a favorite artist of mine for his willingness to dig deep into his imagination and show no fear of sharing what he found.

Giger was also known for his sculptures, paintings and furniture and many of these works are on display at his own museum in a medieval castle in Gruyeres, central Switzerland, which is run by his second wife Carmen Maria Scheifele Giger.

The museum, which opened in 1998 also houses Giger’s private art collection, including works by Salvador Dali.


Sarah ~



Intuit Small Business- Big Game

by Sarah Stone

We are entered in to a competition through Intuit – Small Business Big Game for the opportunity to win a BIG prize – A TV spot in the LARGEST FOOTBALL GAME of the year!  We made it into round 2 so we need to keep going :) The exposure and coverage could really make this or any business come alive. There are some other great companies out there to vote for so click the black “VOTE” button below at the bottom of the page, Vote for us. . . . and take a look at the other inspiring stories of other people who went out and are making it happen. #TeamSmallBiz

When asked. . What’s your best advice?”

When the time is right – Do it! 

I knew what I wanted to do: my own business, I knew the direction, I had the experience, potential clients, I had everything, except . . . except I just wasn’t there 100%.

One day, that switch flipped, I knew it was now or never and I did it. I wasn’t ready 6 months before or even 2 weeks previously.

Working toward a goal is a consistent job, don’t stress yourself over it, be prepared, absorb all you can, take baby steps toward it,then, when you feel it, when you know you are the cross roads.

Dont be afraid to turn left, when everybody else turns right.

When asked. . “Why do they love your business?”

It’s the personality right?

I put myself into my business. Experience & knowledge are great, they are a must, but being personable, genuinely caring about the outcome, and enjoying the conversation with your clients, that makes it all fit together.Technology often lacks a personal touch. We make a point to be there providing advisory artistic creative services. Come join us, share a cup of tea. 

“Consistently reliable, always on time, a fantastic communicator with a wonderful can do attitude. Very refreshing. We are so glad we found you.” –  Michael Myers, Owner, Myers Fine Art & Antiques

Thank you in Advance. . :)

Vote for Illumination Advertising


New Services

by Sarah Stone

SEO Packages, Marketing





In order to expand and grow with demand, we are also always looking for areas to improve and services to offer that our clients require and we can professionally provide. Just incase you missed it. . . here are some of those services we are able to offer you.

Copywriting + Technical Writing

​At Illumination Advertising, you​ can always expect, interesting, factual, clever, poignant copywriting, We provide In-depth research, press releases, media alerts, executive bios, copywriting in business to business, online, and direct mail for all markets. We offer planning, design, and execution of exceptional copy written content. Illumination Advertising understands client brands, indications, implications, and the competition, as well as techniques to research trends in the appropriate areas.

SEO Online Marketing and Social Media

One of the most current and effective marketing tools is optimizing your content over multiple online systems, coordinating organic search and social marketing activities with public relations, and measuring web presence and performance with customized analytical software. The first step to improving digital marketing results is to understand the emerging trends and techniques used to interact with your clients. Illumination Advertising provides experience, results and knowledge to help your business evolve, build your audience, engage both current and potential clients as well as understand future trends and grow as technology advances. With our Social Media Packages, we will create content from scratch, are able to build accounts and maintain your social presence through FacebookTwitterLinkedInGoogle Plus, YouTubeYelpMerchant CircleYahoo and more. We are a member of Google’s “Engage for Agencies” trained to specialize in Google Adwords, so we can help you become a master in the art of online marketing or let us take your  problem and create a solution.


Changes in Google AdWords – Mobile Devices

by Sarah Stone



Earlier this month, Google unveiled the biggest changes to the AdWords platform over  the last few years in a bold move to make AdWords work in the mobile world we all occupy and use. Designed to simplify campaign management across multiple devices, and to increase adoption rates of mobile advertising among small and medium sized businesses.

Google is highlighting three key features of enhanced campaigns:

  1. Simplified budget allocations: Manage bids across location, time of day, device type and more from a single campaign.
  2. Customized ad delivery based on where, when and how a user is searching: Show ads across devices with the right ad text, sitelink, app or extension, without having to edit each campaign for every possible combination of devices, location and time of day.
  3. New conversion types for more comprehensive reporting: Track multiple types of conversion including app downloads and calls from smartphones.

Here are 4 key mobile SEO trends to look out for, based on all of the new changes that are happening in the world of paid mobile search.

1. Local Organic Search is More Valuable than You Think.

One of the main drivers behind the recent redesign of AdWords was that it was getting difficult to measure the ROI of mobile search. For example, someone might:

  • View or click on an advertisement, then later walk into a local store and make an offline purchase.
  • Call a business straight from the Search Engine Results Page rather than converting on a “thank-you” page, or even visiting your site in the first place.
  • Start a purchase transaction on one device and complete it on another.

These same challenges exist in the SEO world, too. If you’re doing mobile SEO, you can’t track all the benefits you’re getting.

2. Mobile Search Is Really Way More Valuable Than You Think!

When it comes to quantifying the value of mobile search, it’s not just a matter of trying to track the aforementioned difficult-to-measure conversions. Furthermore, it’s worth pointing out that mobile-optimized ad formats do way better than regular ad listings – ads that employ a click-to-call ad extension and/or location extension enjoy an average 6-8% uplift in click-through-rate.

3. If You Must Have a Mobile Site, Don’t Dumb it Down

Some businesses have made the mistake of oversimplifying their mobile sites – what Chatterjee called “dumbing them down”:

The key takeaway here is, don’t strip your mobile site of information; just organize differently.

4. User Context is the Key

This has to do with a new concept of user context in search, which refers to the time, location and device from where a search was executed. According to Google, user context is the single biggest predictor of what users will search for, and what actions people will take after having conducted that search.

As an example of just how powerful user context is, consider that Google Now – the new App that provides you with all the information you need before you search for it – leverages your user context data (time and location) to determine exactly what it is you’re looking for before you search for it.

So now in AdWords, rather than creating specific ad campaigns to target different types of devices and hardware, search engine marketers are being asked to just create a single campaign and adjust the ad copy and bidding strategy based on user context.


Lets see what happens next.