Category Archives: Design + Illustration


Website Design

by Sarah Stone

We collaborate with brands to accelerate their growth.


Designed on a case by case basis, discovering your needs and building a place for clients to frequent, learn, purchase, and want your product or service. When potential clients visit your web site, they don’t have the benefit of you explaining your business to them.  Are they likely to contact you? Are they going to want to do business with you? Or are they just going to bounce away from your site – a prospect lost to a competitor? With keen attention to detail, we produce beautifully designed websites that meet every scale and budget. We help your business generate qualified online leads through expert digital marketing strategies, optimization, and modern business website designs. #Website #Design #Build #Online #Collaborate


Logo Design

by Sarah Stone

Your logo is a visual representation of everything your company stands for. A great logo should entice new clients and spark an interest in those who seek you out. Your logo becomes you, it supports your identity and becomes a familiar face in a crowd.  Starting with your identity and branding to marketing and advertising, a single project or a long term affiliation. We delight in the spark of visual communication + concept as well as the brainstorming process.

Using both verbal and visual language to convey meaningful information to the end user or consumer, we work closely to render both advisory and artistic creative services.

Creating a logo design is always both enjoyable and an accomplishment when completed. It encompasses so much of who and what a business is, it means so much often without having to state so. At a tangible level, your business name, tagline, color scheme and the content you publish, embody your brand and present it visually and conceptually. In other words. .  . . It’s really important stuff!

Once we have created the perfect logo and branding material, you can also apply for a trademark at the U.S. Patent and Trademark Office.

Talk to us, we know communication is key. Our team will work together with you to find the right approach and direction for the right results.

A logo should always hold its own in black and white, and sometimes that’s all you need. Here are a few of our favorites we have worked on: Logo Design, Logo Design Clearwater

Illumination Advertising - Creative logo design
















Here is more of what we do creatively, beyond logo design and identity: | Portfolio

Logo Design and Identity | Logo Design | Branding | Clearwater – Illumination Advertising






by Sarah Stone

By communicating visually with an illustration, technical details can be better understood and provide an alternate to a text based offering alone. With the production of info graphics and illustrations, a visual connection side by side with a text explanation can help provide what would otherwise be a complexed or often boring description. From 3D logos to technical illustrations such as vector diagramscross sectionscharts, maps or architectural drawings, to mainstream editorial illustrations and icons we can provide our clients with custom illustrations of their products and convert photography into striking editorial portraiture.

For a long time photography was at the forefront of commercial publishing, with heavy coverage on color magazines and ad campaigns, but with changes in advertising and the ability to reproduce complex images as a digital illustration, we find that this service is more and more in demand. Starting with your identity and branding to marketing and advertising services, a single project or a long term affiliation. We delight in the spark of visual communication + concept. Using both verbal and visual language to convey meaningful information to the end user or consumer, we work closely to render both advisory and artistic creative services. From logo design and illustration to building your business brand. We speak creativity and formulate success.

For questions regarding a new project or to inquire as to our services, please contact us directly to discuss how we can assist you reach your goals.

Logo and Graphic Digital Illustration


Logo Illustration








Technical Digital Illustration

Digital Illustration Services











View more of our work on the Portfolio page.



Website Design

by Sarah Stone


Website Design Illumination Advertising Clearwater

Illumination Advertising provides website design for both personal and business clients. From the first​ ​conversation to the final proof and beyond, we’re focused on developing the best possible interface​ ​website​ ​design for each individual. We aesthetically​ ​present content​ ​making your website​ ​both engaging as well as creating a call to action with clean, concise copy, and purpose.

Our websites are designed on a case by case basis, discovering your needs and building a place for clients to frequent, learn, purchase, and desire​ ​your product or service. We build with the knowledge of what​ ​drive​s​ your clients to you, and how search engines will find you building the necessary foundation for generating more traffic to the site. We custom design our site using WordPress, full CMS and optimized with plugins for required functionality. Responsive web design allows us to build sites that provide an optimal viewing experience across a range of devices, from your iPad or smartphone to​ ​a​ ​27” display, allowing easy reading and navigation without​ ​having to​ ​resize, pan,​ ​or​ ​scroll​ ​through a page​.​

We delight in the spark of visual communication + concept as well as the brainstorming process. Using both verbal and visual language to convey meaningful information to the end user or consumer, we work closely to render both advisory and artistic creative services.
Our team will work together with you to find the right approach and direction for the right results. We understand each individual or business has their own objective and goals with often varying financial plans, contributions and time frame. We will create a flawless website that fits your desired needs and imagination.

Located in both Palm Harbor and Clearwater, Florida. We service the Tampa Bay area as well as our clients nationwide. We know that local to you, is not always local to us, so we find the right navigation to make that happen. ​ ​Along with your site we specialize in SEO strategy and Adwords with training from Google Engage.

​Prices starting at $899.00 for a 5 page site​, we are available to discuss a custom quote to match your needs. Illumination Advertising provides website deign, Illumination Advertising provides website deign, website deign

Client Website Design Example:

Before and After Website Design

Before Website DesignIllumination Advertising Website Design After












H.R. Giger – A Tribute

by Sarah Stone

 Hellish Hybrids and Biochemical Design

H.R. Giger

Hans Rudolf “Ruedi” Giger (/ˈɡɡər/; 5 February 1940 – 12 May 2014) was a Swiss surrealist painter, sculptor and set designer. In honor of his passing, here is a short video representing some of H.R. Giger’s work.  A uniquely creative artist and designer, sculptor and Academy Award winner. A talent and artist exponent of spectacular, often horrific, nightmare-esque art.

His work was always dynamic and deep, from his set of Tarot cards to the Aliens from the same titled movie. It’s Giger who is responsible for the look of the eponymous creature, all slimy sinew, acidic blood and double-jawed fangs.

Giger’s work explored the relationship between the human body and the machine, and he created surrealist images of humans fused with industrial parts, a style he described as “biomechanics”. Giger’s works, often showing macabre scenes of bodies  fused into hellish hybrids, influenced a generation of movie directors, art students and inspired an enduring popularity for “biomechanical” art.

“My paintings seem to make the strongest impression on people who are, well, who are crazy. A good many people think as I do. If they like my work they are creative… or they are crazy,” Giger said in an 1979 interview with Starlog magazine.

He has been a favorite artist of mine for his willingness to dig deep into his imagination and show no fear of sharing what he found.

Giger was also known for his sculptures, paintings and furniture and many of these works are on display at his own museum in a medieval castle in Gruyeres, central Switzerland, which is run by his second wife Carmen Maria Scheifele Giger.

The museum, which opened in 1998 also houses Giger’s private art collection, including works by Salvador Dali.


Sarah ~



2013 Greeting Cards

by Sarah Stone

It it almost the holiday season, which means it is time to start thinking about the greeting cards and correspondence to send to family, friends and business colleagues.

Here are some of the products we are offering this year.

Custom greeting cards in several sizes (or your standard postcard too) See below for details.
Choose your own cover verse and inside message.

Illumination Advertising Holiday Cards

Contact us for more details or to place an order.

Click here to email us

or call us directly at 813.507.9392


What key components lead to a good graphic design?

by Sarah Stone

This has to subjective. . right?

To a point, yes. But there are several key points that should be emphasized when creating a design for example of a postcard.
I have my own list of importance as well as some other points that are key to attracting an audience.

1) Before you can even start in the creativity department, you need to “Define the purpose.” What is the ultimate goal of this piece of advertising? What are you trying to tell your audience? Remember not to be overly confusing with multiple messages. Simplicity is always a good starting point.


2) Readability and Alignment are important to consider for a client will only read what they can easily set their eyes on. You want to provide information using both verbal and visual language to inspire someone to take action, but they’ll never know that if they can’t understand what the message is you are trying to convey. personally, text slightly out of alignment drives me crazy.


3) You want eye-catching material that makes the recipient want to look it over and spend some time absorbing the information then it has to be “Appealing” in ways such as a clear and precise headline, supporting relevant graphics, the offer needs to front and forward and a certain call to action.

Panama.PostcardPanama.Postcard B

4) Design– You need an understanding of graphics and layout, not just how to make good a good logo or edit an image. One key aspect of a great layout is more about what’s in between your various page elements. Whitespace or negative space. Don’t over saturate the space you have with too much content, there is a fine balance between your work as a designer, the space a client wishes to purchase and advising them on what is best. They no doubt want o buy the smallest postcard to keep down cost but then fill with information. It can be tough but building a trusting relationship is very important where your client listens to your advise and takes it.

Illumination Advertising Palm Harbor Logo



October Mailer ~ Print + Design Cost

by Sarah Stone

Sharing a new postcard for October with an avatar illustration of Sarah, adding a personal touch and a face to a voice on the other side of a phone.

We will post pricing on more products during the week as well as add an avatar of the rest of us. :) Enjoy!







Illumination Advertising ~ Services Provided

by Sarah Stone


Advertising + Marketing + Public Relations

Design + Creative Services + Letter Press + Print

Illumination Advertising, Inc. is a continuous and cumulative endeavor within the advertising industry. 

We are independent thinkers. We are language, communication, art and effect.

Marketing and Advertising Services:

Social Media Marketing Programs

Email + CRM Marketing Campaigns

Media Planning + Placement

Branding Development

Strategy and Planning Services:

Brand Strategy + Placement

Communication Strategy

 Business Requirements + Planning

Comparative Analysis


We also provide

Social Media Sites + Content

Direct + Target Marketing + Fulfillment

Program Planning + Management

Technical Architecture Design

Architectural Photography

Personal + Corporate Website Design

Graphic Design + Illustrative Creative Services

3D Exhibition / Trade Show Design

Corporate + Personal Stationery + Invites


(o) 1+813.507.9392   (c) 1+813.810.3975


Pencil and Paper

by Sarah Stone

Sometimes when I am lost for ideas and looking for inspiration I love to come across something that appears so simple yet remarkable. Here is an advertisement for Staedtler that sparks the imagination in an elementary form. I love pencils. .  It is how I start many designs, concepts and copy. Having the words in front of me, my own writing, shape and size of letters I can analyze the emphasis of how something is written which also helps identify the importance of a certain key work. Plus sketching also removes me from looking at a monitor briefly. (Which is back where I am now writing this?)

Sketching. . . Pencils . . . free yourself from the office space and draw.


Marriage of Figaro

by Sarah Stone

Here is a sample of some of our recent work for The St. Petersburg Opera.


The Marriage of Figaro

 The Marriage of Figaro opens June 2012

(Le nozze di Figaro)

June 1, 2012, 7:30pm
June 3, 2:00pm Matinee
June 5, 7:30pm

The client requested a simple and bright easy to read design.  Material includes 5.5″ x 8.5″ Postcard, 11″ x 17″ Poster, Vehicle Magnets, Web Banner, Supporting images and several advertisements both online and print.


Flavor Paper

by illa_admin

This is something I have posted about before elsewhere, Love the story behind this company as well as the creative aspect of what they are doing. So beautiful and bright. Wallpaper is now part of an artistic installation. Just take a look and you will appreciate.