Category Archives: Advertising + Marketing


May
5

Top 20 in Tampa Bay

by Sarah Stone

We were thrilled to be included in this review and part of the top 20 agencies in Tampa Bay. 

https://www.expertise.com/fl/tampa/advertising-agencies#provider1

Aug
6

Personal Brand + Company Brand

by Sarah Stone

 

Brank Marketing

 

“How should my personal brand and company brand intersect online, if at all?”
Here’s what YEC community members had to say:

Branding Tips: Aligning Your Personal and Company Brands


1. You Are Your Business
“The founders of a startup are the startup. When you’re getting going and resources are limited, invest as much time as possible connecting your personal brand with your company’s brand. Introduce yourself to the world as part of your startup’s team, engage with your company’s fans and try to live the business. Putting a face to the business is beneficial for early adopters and press alike.” ~ Aaron Schwartz, Modify Watches

2. Use Thought Leadership to Connect the Two
“Publishing value-driven content is a great way to align your personal brand with your company brand. You can establish both you and your company as a thought leader, which is helpful for both sides. Post the articles on both your company and personal social media accounts to maximize the sharing potential of an article. Take advantage of speaking opportunities as well.” ~ Andrew Thomas, SkyBell Doorbell

3. Customers Just Want to See Consistency
“Whether or not your personal and company brands intersect online is dependent on the relationship they have outside of the public eye. If the brands never interact in any significant way on the back end, there is no reason to do so publicly. However, if your personal brand is closely tied to your company brand, then it is important that they send the same message. Consistency is everything.” ~ Rakia Reynolds, Skai Blue Media

4. It’s Different for Every Industry
“Being an industry leader means something different in every industry. It’s possible that having a bio page on your company’s website is plenty for your personal brand. However, in other industries (especially communications and marketing industries, where people are buying ideas and people), it’s helpful to work on boosting both your company AND yourself to build credibility as a leader.” ~ Brittany Hodak, ZinePak

5. Rely on the Perfect 160-Character Bio
“Write a 160-character bio that intersects your personal brand with your company brand (not the bio that says, ‘Tweets are my own and don’t represent the opinions of my employer.’) Mention the company you work for, and use that bio across your social media channels, personal website and thought leadership channels (Medium, Quora). A well-written bio naturally intersects the two brands.” ~ Brett Farmiloe, Markitors

6. Not Every Project Is You
“Personal branding can intersect powerfully with company branding, but not every project or product you launch needs that connection. Injecting your personal brand should be a goal when you’re dealing with projects you have a real passion for, the kinds of projects you consider to be your flagships. Overusing your personal brand on products that don’t have the right feel can dilute it.” ~ Matt Doyle, Excel Builders

7. Use Your Personal Brand to Drive Company Brand Awareness
“Your personal brand is an asset that will hold value, no matter what turns and paths your professional career takes. A strong personal brand can instantly create a strong company brand following when your audience is truly engaged. If someone is following your personal brand, they are going to immediately trust, be interested in and engage with the company you represent, present and future.” ~ Marc Lobliner, TigerFitness.com and MTS Nutrition

8. Use Social Media to Create a Streamlined Image
“I use my personal social media profiles to promote myself as the head of my company. I keep the focus of my personal posts work related, but not promotional. I also use my personal social media accounts to keep in touch with business colleagues by posting and commenting on their posts to maintain business relationships.” ~ Patrick Barnhill, Specialist ID, Inc.

9. Be as Human as Possible
“One of the key aspects of our company’s brand is simple: be human. Part of the humanity is demonstrating that we are simply an awesome company built by some even more awesome people. We encourage all of our employees to have strong personal brands both online and offline that just reinforces our core belief whether it is positioning themselves as thought leaders or just being themselves.” ~ Christopher Swenor, East Coast Product

Oct
14

Printing

by Sarah Stone

We provide a variety of Printing Services, from offset to letterpress, we design, create and print your products for an affordable price with attention to detail. Our varied printing capabilities and experience make us a perfect match for all types of printing.

Not sure what your printing needs are?  Feel free to contact us for a consultation either via phone, email or in person.  To place an order or get help with a new project, call us at 813.507.9392

From promotional postcards, wedding invites and business cards to corporate stationary, presentation folders and more. At Illumination Advertising our focus is on maintaining a great level of customer service that defines our reputation. We promote a positive and ethical business sense and environment for both employees and clients alike.
Promoting your business, products and services with professionally designed and printed sales and marketing materials is of the utmost importance to us. Helping you inform, impress and inspire your audience is what you can rely on Illumination Advertising for.  We are friendly, dedicated and know our industry. We enjoy working with you, not just for you.

Printing in all forms is one of our specialties, we love the end product as it comes hot off the press. Business Cards, Brochures, Postcards, Newsletters, Magazines, Rack Cards, Letterhead, Envelopes, Pocket/Presentation Folders and more. Business isn’t built on nameless prospects, it’s built on relationships with people. With our variable data printing, you can deliver a personalized product, showing your clients they’re more than just another address.

Take a look at some of our previous work and pricing at the link below.

www.IlluminationAdvertising.com/Print

 

Business Card Printing Clearwater

 

 

 

 

 

 

 

 

For more details of a custom quote contact us at Hello@IlluminationAdvertising.com

Clearwater Printer, Small Business Printer, Business Card Printer, Office Print, Brochure Printer, #IlluminationAdvertising

Sep
10

Logo Design

by Sarah Stone

Your logo is a visual representation of everything your company stands for. A great logo should entice new clients and spark an interest in those who seek you out. Your logo becomes you, it supports your identity and becomes a familiar face in a crowd.  Starting with your identity and branding to marketing and advertising, a single project or a long term affiliation. We delight in the spark of visual communication + concept as well as the brainstorming process.

Using both verbal and visual language to convey meaningful information to the end user or consumer, we work closely to render both advisory and artistic creative services.

Creating a logo design is always both enjoyable and an accomplishment when completed. It encompasses so much of who and what a business is, it means so much often without having to state so. At a tangible level, your business name, tagline, color scheme and the content you publish, embody your brand and present it visually and conceptually. In other words. .  . . It’s really important stuff!

Once we have created the perfect logo and branding material, you can also apply for a trademark at the U.S. Patent and Trademark Office.

Talk to us, we know communication is key. Our team will work together with you to find the right approach and direction for the right results.

A logo should always hold its own in black and white, and sometimes that’s all you need. Here are a few of our favorites we have worked on: Logo Design, Logo Design Clearwater

Illumination Advertising - Creative logo design

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Here is more of what we do creatively, beyond logo design and identity: | Portfolio

Logo Design and Identity | Logo Design | Branding | Clearwater – Illumination Advertising

 

 

 

Sep
9

Public Relations

by Sarah Stone

 

Public Relations - Illumination Advertising

Each and every brand or business requires a​ strategic ​plan. Through research and communication of our clients needs, we learn to understand their process, recognize areas of potential and correct failed ideas.

We learn how to interact with clients and their competitors. Once we have the knowledge required we can develop a strong and realistic plan that not only services your current status but builds and expands into tomorrow and beyond.

Public relations programs are strategically designed ​here at ​Illumination Advertising​,​ to meet the​ ​very​ ​specific objectives of each individual client and ​very ​often include a variety of effective tactical communication tools aimed at specific target markets.

​PR is one of the most ​critical tools a company can utilize to communicate with its key audiences – customers, future potential customers, investors, employees and beyond. Illumination Advertising provides a full range of communications services, from strategy and message development to implementation.

An effective media & public relations ​plan can not only help achieve your business objectives, it can help build and enhance your reputation for the long-term.
One of the key factors in effective communication is maintaining an awareness of other ​social ​messages competing for the attention of ​your clients. This ‘intelligence’ is also critical in identifying emerging issues and developing a communication strategy to manage the risks before they effect the reputation of an organization.

 

Strategic ​Plan  | Research and Communication | Competition | ​Objectives | Implementation

 

Here are some of the additional services we provide at Illumination Advertising : Services

 

Jul
30

Social Media Marketing Packages

by Sarah Stone

Illumination Advertising Social Media Marketing

Social Media Marketing Packages

Social media is necessary to build your brand and your credibility. It is a great way to interact and build relationships with clients and prospective clients. Like any business tool, you need to know what you want to accomplish, how much time it will take, how you will build your network and what to expect from your efforts.

Promotion of your business through social media includes; set up of profiles as needed, management and monitoring of accounts and keywords, engagement posting and interaction, creation of editorial calendars and monthly activity reports (if desired). We will review your current use and marketing plan, create a strategy plan and execute.

Social media isn’t ALWAYS supposed to sell, it can be an influence while increasing your brand and product visibility. Social media marketing increases website traffic and builds conversations. You can participate in your own social media marketing on many levels, and communicate with those who are interested in your product or service.  It is a vital tool to use, but it must be maintained, updated and used to it’s fullest capabilities. This means knowing how best to put yourself in the spotlight, how to tag images and stories you are posting, where to add links and how to not over penetrate and loose out all together.

 Social Media Marketing Packages

One of the most current and effective marketing tools is optimizing your content over multiple online systems, coordinating organic search and social marketing activities with public relations, and measuring web presence and performance with customized analytical software. The first step to improving digital marketing results is to understand the emerging trends and techniques used to interact with your clients. Illumination Advertising provides experience, results and knowledge to help your business evolve, build your audience, engage both current and potential clients as well as understand future trends and grow as technology advances. From Social Media Packages, we will create content from scratch, are able to build accounts and maintain your social presence through FacebookTwitterLinkedInGoogle Plus, Pinterest, InstagramYouTubeYelpMerchant CircleYahoo and more. We are a member of Google’s “Engage for Agencies” trained to specialize in Google Adwords, so we can help you become a master in the art of online marketing or let us take your problem and create a working solution.

Social Media Package – Basics 

$225 per month (3 month minimum) 

Basics – This is a introductory media marketing package and is designed for a business, organization, product promotion or an individual, a first step in your social media online marketing. The objective at this level is a social media marketing package is get your business up and running with a basic presence in the social media world and to brand that presence with your identity. 

We will create you a landing page that matches your brand identity and message. Providing you with a foundation on which to build.
Online promotion and basic monthly maintenance of up to the three (3) social sites of your choice – LinkedIn, Facebook and Twitter suggested. Providing online presence along with some graphic design and instruction on how you can update and maintain your page and communicate with your audience. The first month we will make sure you know how and what to do, we will make it as easy as possible to be able to post new stories, add images or product photography.  It’s a matter of setting you up in the right direction.

 

Social Media Package – Intermediate

$299 per month (3 month minimum) 

Intermediate – Designed for a business, organization, product promotion or an individual who is looking to make on online impact in the social media world. The Intermediate Package offers all the services in the Basic Package but with additional features, assistance and interaction. Our Intermediate Package offers full-service solutions where we assist you with content creation + distribution, audience building + public image relations.  Includes friending and following people, checking and responding to incoming messages and forwarding if necessary. 18 postings/updates on your chosen of social sites.

 

Social Media Package – Maximum

$495  per month (3 month minimum) )

Maximum – Our comprehensive Social Media Maximum Package is designed for a business, organization, product promotion or an individual looking to firmly establish a large social media presence.  Through this premium package, services provided are Intermediate + our Social Media team will work with your company to manage all aspects of your online social media including Facebook, Twitter, LinkedIn and more.  Social media services inclusive in the Maximum Package include strategic consulting, content creation and distribution, campaign creation, audience building, engagement, 10 posts with related content to targeted (industry specific) fan page walls or groups. 20 postings/updates on your chosen of social sites. 30 posts/updates total

Social Media Package – Custom

This is the most popular option, it allows us to make a social media package that really fits your needs, pick and choose the best services that are applicable to your business or brand and lets run with it.

You  know a little, or even a lot of what it is you want, we can create a custom package that meets your current and expanding needs but allows you to change and evolve as your business and approach changes.  Depending on your location we can make sure you have head shorts of employees, build a company bio, format interactive posts that gain dialogue with clients as well as build an audience that will engage new potential clients regarding the products or items they are interested in.  We also offer a consultation service to discuss direction, make suggestions on your current strategy as well as assist in building a new one for the months or year ahead.

 

Contact us for details and start the conversation.

Phone: 813.507.9392 or email me at

SarahStone@IlluminationAdvertising.com

 

Twitter. Facebook. Pinterest. LinkedIn. Instagram. Behance. Illumination Advertising,  Clearwater, Florida, Online Marketing Experts, Web Optimization, SEO, Social Media Marketing Packages

Jul
22

Pinterest

by Sarah Stone

http://www.pinterest.com/IlluminationAd/

Pinterest Logo Pinterest is a visual discovery tool that you can use to find ideas for all your life, business, style, school and more. Inspiration in picture form.

On a professional level I use Pinterest to share my creative work from graphic design, logo design, layout, photography and website designs, it is a simple way to post ideas and themes, color schemes, brands and identity.

On a personal level I can share who I am or what I like, I find these days I get most of my recipes from Pinterest, there is always a good recipe for something delicious looking from a smoothie to a cocktail, a quiche to a curry. Not only food matters which are close to my heart but sharing products I love, places I have been and yoga moves I have yet to attempt. It is a way to gather your life in pictures.

Pinterest Illumination Advertising Design

When it comes to the professional business side of Pinterest, People like to do business with other people they know, like and trust. Creating boards that show who you are is compelling. It offers a personal side to your business which is something I am all for, within reason. I am the person you are choosing to exchange money with, so why not know a little more of who I am?

 

Just like any social network, Pinterest is meant to be social. Social media gives you an opportunity to get in front of people you might not reach otherwise. You can connect, comment, like and re-pin just as you do on Facebook and Twitter. As you start doing this, you are putting yourself and your business in front of more people.

If you don’t have a Pinterest account, I suggest you take a closer look and start to share the good stuff.

 

 

Jul
7

Website Design

by Sarah Stone

 

Website Design Illumination Advertising Clearwater

Illumination Advertising provides website design for both personal and business clients. From the first​ ​conversation to the final proof and beyond, we’re focused on developing the best possible interface​ ​website​ ​design for each individual. We aesthetically​ ​present content​ ​making your website​ ​both engaging as well as creating a call to action with clean, concise copy, and purpose.

Our websites are designed on a case by case basis, discovering your needs and building a place for clients to frequent, learn, purchase, and desire​ ​your product or service. We build with the knowledge of what​ ​drive​s​ your clients to you, and how search engines will find you building the necessary foundation for generating more traffic to the site. We custom design our site using WordPress, full CMS and optimized with plugins for required functionality. Responsive web design allows us to build sites that provide an optimal viewing experience across a range of devices, from your iPad or smartphone to​ ​a​ ​27” display, allowing easy reading and navigation without​ ​having to​ ​resize, pan,​ ​or​ ​scroll​ ​through a page​.​

We delight in the spark of visual communication + concept as well as the brainstorming process. Using both verbal and visual language to convey meaningful information to the end user or consumer, we work closely to render both advisory and artistic creative services.
Our team will work together with you to find the right approach and direction for the right results. We understand each individual or business has their own objective and goals with often varying financial plans, contributions and time frame. We will create a flawless website that fits your desired needs and imagination.

Located in both Palm Harbor and Clearwater, Florida. We service the Tampa Bay area as well as our clients nationwide. We know that local to you, is not always local to us, so we find the right navigation to make that happen. ​ ​Along with your site we specialize in SEO strategy and Adwords with training from Google Engage.

​Prices starting at $899.00 for a 5 page site​, we are available to discuss a custom quote to match your needs. Illumination Advertising provides website deign, Illumination Advertising provides website deign, website deign

Client Website Design Example: http://classictampabay.com

Before and After Website Design

Before Website DesignIllumination Advertising Website Design After

 

 

 

 

 

 

 

 

 

 

Jun
27

What Are #Hashtags ?

by Sarah Stone

 

 

What Are Hashtags

 

 

Curious about Hashtags?

 

I was recently explaining the world of #hashtags to a client and decided that others may have the same curiosity over what they actually are, when to use them and why bother. . .

#Hashtags; They are a way to share a conversation with otherwise strangers within the social media world. If you are posting something online (Facebook, Twitter, Instagram, Pinterest) you can include a hashtag (#) to your post which then links any and all conversations and images regarding the same subject together.

For example if somebody posted on Twitter “I just met with Sarah at Illumination Advertising, Now I have the best #MarketingTeam around. Amazing!” I can then go to the search bar (just like Facebook or Instagram has) and type in #MarketingTeam and I get page after page of results with the same tag.

You can make ANY tag you want, make it up as you go. However there are a few rules. No spaces. A space breaks the tag (up to that point) so #MarketingTeam written as #Marketing Team would really only be the term #Marketing since the space cut it off from the whole hashtag.
Even if your hashtag contains multiple words, group them all together. If you want to differentiate between words, use capitals instead such as (#MarketingTeam). Uppercase letters will not alter your search results, so searching for #MarketingTeam will yield the same exact results as searching #​​ma​rketing​t​eam

Numbers are ​just fine too​, so tweet​ing​ about #​WorldCup2014 ​is all good. ​However, . you can’t use all numbers only. ​Hashtags are not friendly to punctuation, so you can’t use​ commas, periods, exclamation points, question marks and apostrophes. ​Also any other special characters.

​If you want to be part of a bigger picture, have clients involved in your business or event shared to the rest of the community or world, then often simplicity is good. For example, I have a client www.StPeteHistoryWalkingTours.com whom are new to the world of Hashtags. One specific use for them is to hand out a card post walk and let people know, “hey tag your images from the walk with a #” but there comes the dilemma. . . .what to use. Their website and name is long, so that might be too much to ask, #StPeteHistoryWalkingTour and using just a general #WalkingTour would also include other tours, and we don’t really want that. . . . so maybe something short and sweet #SPHWT would be good. ​Just a note. . . always check the hashtag isn’t being used elsewhere for something unrelated and something you don’t want to be associated with.

 

If you need any help with setting up your own marketing campaign or social media awareness. . . just let us know and we will be able to assist you achieve your new goals.

 

 

Sarah

SarahStone@IlluminationAdvertising.com

www.IlluminationAdvertising.com/Services

 

May
7

Graphic Designer | Technical Illustrator Job

by Sarah Stone

Illumination Advertising is looking for a full or part time graphic designer & technical illustrator to work either in house or freelance depending on schedules and experience.

The person in this role will conduct the following activities:

• Assist with the development of creative and graphic design concepts for a wide variety of materials in collaboration with other members of the design and marketing team

• Design print ads, postcards, posters, brochures, catalogs, website landing pages, email marketing templates, presentations, flyers, newsletters, menus, email digital ads, billboards and other signage as needed

• Assist in the creative process and development of websites

• Create technical illustrations for specific clients

• Update previously designed projects as needed

• Retouch, resize and color correct digital images

• Assist with logo and image distribution

• Prepare files for professional printing

Specific skills required:

Advanced knowledge of Adobe InDesign, Photoshop, Dreamweaver, Fireworks & Illustrator
We are seeking candidates who possess experience with all of the skills and experience listed above. Candidate must be able to produce quality designs, multi-task and prioritize projects. Candidates with an online portfolio preferred. Do not apply in person. Candidates must also have a positive, customer service focused attitude which we al share. In addition, successful candidates will meet the following requirements:

• At least 3-5 years of relevant experience in a design related role

• A very strong work ethic, self motivation to learn and a willingness to go the extra mile when needed

• Must be deadline oriented

• Extremely organized

• Exceptional written and verbal communication skills

• Effective communication with peers and management across all topics from business to creative

• Speak up! We want fearless designers who want to talk about the possibilities, the solutions, the work.

• Ability to collaborate well with a group, converse with ease and pitch in wherever needed.

Must send cover letter with both hourly and annual salary requirements, resume and link to portfolio to be considered for this position.

We will respond to those who are qualified for the position. | APPLICATION BY EMAIL ONLY | Hello@IlluminationAdvertising.com | NO PHONE CALLS, PLEASE.

http://www.illuminationadvertising.com

http://www.illuminationadvertising.com/Portfolio

Feb
4

Managing your ideas

by Sarah Stone

Identifying and marketing is an essential core competency for managing and sustaining a successful career and life. Empower and encourage yourself by knowing what you personally have to offer, what you want and how to get it. Don’t be afraid to push forward, to think beyond your current situation. Build a plan, start with your imagination, write it down. . . say it out loud, your ideas and thoughts all become reality when you take the first step forward.

You just need to decide, which ever day it is, that you are doing this. . . and there you go. You are on your way to change. 

Think of your goal, draw a bridge to connect the steps and walk or run across it. I was once told by a dear friend. “What ever you want to do, you need to know where you want to end up…then you’ll know what you need to get there” (Thank you Iain) Upon hearing that, as simple as it was, it flipped a switch and I was on my way to making a change. I was on my way to making this dream of an idea (my business and my life) come true. 

I started Illumination Advertising in July 2011, but the idea of it all had been there for much longer. Having been in the print, design and marketing business for over 15+ years at the time, I had managed to obtain knowledge and gain a firsthand perspective on the advertising industry. Yet I still wasn’t sure about going out alone. I thought, I waited, I pondered.  . I just wasn’t there, I wasn’t quite ready. . . it was always something holding me back. . I had encouragement from family and friends but I still waited. Then, a change happened and knew that was the day.  The day I would never work for anybody else in the same capacity ever again and that this was now my future.

I wanted  to build a business that had a personality & character, that reflected me or at least my good points, the things I wanted to share with the rest of the world. It was never about the largest pay check or the biggest and best, it is all small steps, each day is a major accomplishment. The lack of necessity for a 9 to 5 day makes everyday the equivalent of a weekend to me. I wake up happy, I build a day around the good things, I make time for walks and a coffee break. Between having reliable people on my team to pushing harder to make other people succeed, reaching at times hectic deadlines and being proud of what we do. It is all that matters. I wanted to create a positive and ethical business sense and environment for both employees and clients.

You just sometimes need a kick in the pants (or trousers) to make you get up and go, to change your thoughts and make them something you can hold on to. Regardless of how big or small the goal is, it really just needs to start one day at one point. Grab a pen and paper so you can make it personal. . make a list of what you want, what you would like to accomplish. Look at it, don’t over think it, don’t allow yourself to get too lazy or too caught up. Let it flow and one day, make it happen. Find your happiness.

Sarah –

SarahStone@IlluminationAdvertising.com

Happy

 

 

 

 

 

 

 




Jan
7

Two Thousand and Fourteen

by Sarah Stone

Here it is, we are 7 days in and we all hope it is a bright and happy new year so far. Plans for the road ahead and tasks to accomplish. Wishing you all success on the things that make your life complete. Hello January!

 

Black Office Illumination Advertising Clearwater Florida