Illumination Advertising, Inc. is a continuous and cumulative endeavor within the advertising and media industry. We are independent thinkers. We are language, communication, art and effect.
Our business is built on our relationships, communication and knowledge. This is how we grow, step by step, client by client, relationship by relationship.
We promote a positive and ethical business sense and environment for both employees and clients alike. Illumination Advertising, Inc. has personality & character. We are friendly, dedicated and know our industry. We enjoy working with you, not just for you.
ADVERTISING | MARKETING | BUSINESS DEVELOPMENT
CREATIVE SERVICES | WEB DESIGN | SOCIAL MEDIA | PRINT
Sarah L. Stone
Owner / CEO
Business Development + Marketing + Design
Multi-Cultural Business Consultant
Documentary + Architectural Photographer
Package Design + Illustration
http://www.illuminationadvertising.com/portfolio/ Creative Team
What can a Marketing Plan do for Your Small Business?
A marketing plan includes everything from understanding your target market and your competitive position in that market, to how you intend to reach that market (your tactics) and differentiate yourself from your competition in order to make a sale. Your small business marketing budget should be a component of your marketing plan. Essentially, it will outline the costs of how you are going to achieve your marketing goals within a certain timeframe. If you just don’t have the funds to hire a marketing firm or even staff a position in-house, there are resources available to guide you through the process of writing a marketing plan and developing a market budget.